Darren Partridge Insurance Scheme and affinity specialist at Opus 360 writes: Many trade associations, member organisations and even large businesses are beginning to comprehend the advantages of forming an affinity scheme for their customers/members. A well managed affinity programme can be tailored to match the specific requirements of each organisation.
The objective of any affinity scheme is to offer ‘added value’ through differentiation by designing a product, or range of offerings that are of interest and benefit to members or employees. This can create revenue streams for associations, whilst at the same time improving member loyalty and helping to generate new members. For employers these schemes can support retention and reward strategies.
Opus 360 has proven experience and is able to provide branded, dual branded or white label solutions. Our flexible approach is supported by a quality service which is aimed at maximising the benefit of the scheme whilst carefully protecting, and wherever possible, enhancing your brand image. This includes regular monitoring and policing the service standards of chosen partners and other product providers.
Darren Partridge specialises in the provision of branded Insurance products and services to companies and organisations.
Our unique approach to product development means we are able to work with you to offer a bespoke combination of the benefits in our proposition to your customers/members